Industry Dialogue with Ahmed Alajmi Founder & CEO, Takara Hospitality Group Saudi Arabia’s F&B sector is evolving rapidly as consumers....
Shaping the future of hospitality together
At the heart of the Hotel & Hospitality Expo Saudi Arabia is a commitment to shaping the Kingdom’s rapidly evolving hospitality sector. Our Advisory Board unites leading industry voices to address key challenges, emerging trends, and new opportunities - from operations and workforce development to technology, investment, and market growth. More than identifying issues, they help co-create solutions.
Through open dialogue and shared vision, the Advisory Board ensures the Hotel & Hospitality Expo Saudi Arabia is not just an event, but a catalyst for innovation and a launchpad for the ideas that will define hospitality’s next chapter.
Key themes shaping the 2026 Agenda
- Technology, AI & Hyper-Personalisation
- Authentic Saudi Identity: Culture, Design & Experience
- Experiential F&B, Coffee Culture & Social Hospitality
- Wellness, Lifestyle & Experiential Tourism
- Sustainable, Smart & Flexible Hospitality Development
- Investment, New Formats & Talent for the Future
What's on in the Hospitality Sector?
Industry Dialogue with Mr. Samy Boukhaled Chief Hospitality Officer, BAAN Holding Saudi Arabia’s hospitality sector is evolving at an unprecedented....
Industry Dialogue with Osamah Mohamed Ali Alawwam Founder & Managing Partner, Roasting House Saudi Arabia’s coffee industry is evolving into....
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