CONNECTING HOSPITALITY SUPPLIERS, BUYERS AND DECISION MAKERS
Saudi Arabia's hospitality industry is growing at an unprecedented pace, supported by rising tourism and investment across the sector. Tourism spending reached SAR 82.7 billion in Q1 2026, highlighting the scale of opportunity across hotels, restaurants, cafés and tourism destinations.
Hotel & Hospitality Expo Saudi Arabia brings together the suppliers, buyers and decision-makers driving this growth. The exhibition connects hospitality professionals with the brands, technologies and solutions shaping guest experiences across the kingdom.
New for 2026, CoffeeZone launches as a dedicated destination for Saudi Arabia’s booming coffee industry. From specialty coffee brands and roasteries to café operators, distributors and hospitality buyers, CoffeeZone will connect the businesses driving one of the region’s fastest-growing markets.
Co-located this year with INDEX Saudi Arabia, the event creates one destination for hospitality and interiors professionals to source products, discover innovations and build valuable business connections.
OUR 2026 EXHIBITORS
WHATS ON THE SHOW FLOOR
COFFEEZONE (NEW)
Introducing CoffeeZone, the newest addition to the Hotel & Hospitality Expo Saudi Arabia, created to brew up new business opportunities and bring the full coffee journey to life - from roasting and brewing equipment to speciality blends and café concepts. CoffeeZone is where tradition meets innovation, and where Saudi Arabia’s deep-rooted coffee heritage inspires the next generation of hospitality experiences.
THE HOTEL & HOSPITALITY AWARDS
Reflecting the rapid growth and diversity of the hotel and hospitality industry in Saudi Arabia, the awards will recognize individuals and establishments enriching the vibrant hospitality community.
THE BARISTA PRO COMPETITION
The Barista Pro Competition is a live specialty coffee competition at the CoffeeZone: featured within Hotel & Hospitality Expo Saudi Arabia, bringing together baristas, roasteries, café professionals, and hospitality coffee brands from across the Kingdom
HOSPITALITY LEADERS SUMMIT
Engage with visionary leaders as they tackle challenges, present bold ideas, and forge the path ahead. Gain exclusive insights and expertise from these key industry influencers, as they reveal the latest trends and share predictions.
HEAR FROM OUR 2025 EXHIBITORS
Joining the Hotel & Hospitality Expo Saudi Arabia had been fantastic for us. We met general managers, housekeepers, and purchasing professionals from across Saudi Arabia and were pleasantly surprised by the turnout. We're very happy to meet our partners in the region
Nish Faria, Managing Director
Huxberry
The show has been great because it has brought a lot of people that we wouldn’t normally connect with to our booth. We have met with government officials, ministers, people from PIF, hotel owners & operators, and interior designers. It’s brought a big scale of quality contacts to us. I think we have gained huge opportunities from the show and we will definitely be coming back next year.
Niccolò Santi, Owner & Managing Director
SV CASA
FEATURED IN
ADVISORY BOARD 2026
ADVISORY BOARD 2026
WHATS ON IN HOSPITALITY SECTOR?
Industry Dialogue with Mr. Samy Boukhaled Chief Hospitality Officer, BAAN Holding Saudi Arabia’s hospitality sector is evolving at an unprecedented....
Industry Dialogue with Osamah Mohamed Ali Alawwam Founder & Managing Partner, Roasting House Saudi Arabia’s coffee industry is evolving into....
Industry Dialogue with Muin Serhan Chief Executive Officer, AMSA Hospitality Saudi Arabia’s hospitality market is evolving rapidly, driven by tourism....
A SINGLE DESTINATION FOR HOSPITALITY AND DESIGN IN SAUDI ARABIA
Hotel & Hospitality Expo Saudi Arabia and INDEX Saudi Arabia come together under one roof creating a unified platform for the Kingdom's hospitality and interiors industries. Bringing together hotel operators, designers, developers, procurement teams and suppliers shaping Saudi Arabia's hospitality, residential and commercial projects.
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SHOW GALLERY 2025
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