17 - 19 SEPTEMBER 2024



Tap into Saudi Arabia's thriving F&B market

As the Kingdom ushers in a new era of hospitality, the food and beverage industry is seizing the opportunity to thrive. With massive investments in giga-projects and a surge in exclusive hotel openings, Saudi Arabia offers a promising market for international Michelin-starred chefs and local culinary concepts alike.

Valued at a staggering US$45 billion, Saudi Arabia's F&B market is the largest and most attractive in the Middle East, projected to grow at an impressive rate of 6% over the next five years. Position your brand at the forefront of this lucrative sector by participating in the Hotel & Hospitality Expo Saudi Arabia. Our dedicated HORECA section showcases leading local and international companies specializing in F&B equipment, tableware, cutlery, and chinaware.

Connect directly with active buyers, including Procurement Managers, F&B Directors, Chefs, Hotel General Managers, and Restaurant Owners and Developers. This is your prime opportunity to generate new leads, expand your market reach, and elevate your brand in this thriving industry.



Products you can see at the show

Stop by our dedicated Horeca and Food Services sector and source the latest in products and solutions:

  • Cutlery & Crockery
  • F&B Services and Equipment
  • Food Service Distributions
  • Tableware & Accessories
  • Bar & Restaurant Equipment

Get connected with the most influential buyers

Download our Event Brochure

The three-day experience paves the way for industry professionals by showcasing innovative products, the latest advancements and newest solutions, vital content, and inspiring features in the hotel and hospitality industry.

Great agenda, excellent speakers, new and fresh vision of the country. A MUST in the Saudi tourism scenario.

Antonio Lopez De Avila

Tourism for Rural Development Programme Coordinator - Market Intelligence and Competitiveness, World Tourism Organization (UNWTO) - 2022 VISITOR

Great venue, great speakers, and even better relationships with our partners and clients! When looking at innovation, technology, and unique ideas this show is definitely the place to be in the coming years.

Luise Elenz

Digital Sales FLEXIPASS Mobile Access - 2022 VISITOR

This was our first time visiting The Hotel Show Saudi Arabia. It was a very successful event, bringing companies from all around the world like Portugal, Russia and Morocco, to show their products, and share their ideas. It's a great place to see what's the latest trend in hospitality.

Shaimaa Saleem

PR & Media Specialist AMSA Hospitality - 2022 VISITOR

Covering the full hospitality and design spectrum


dmg events' 10+ year presence in the Kingdom and local expertise in Saudi Arabia creates a unique platform foundation for high quality and safe face-to-face connections through live events driving vital business connections and Vision 2030 objectives. The colocation of the Hotel & Hospitality Expo Saudi Arabia with INDEX Saudi Arabia and Lighting Design & Technology Expo offers an excellent proposition opportunity to source, learn and network with professionals from the full spectrum of lighting, design, hospitality and project management.