Tap into Saudi Arabia's thriving F&B market
As the Kingdom ushers in a new era of hospitality, the food and beverage industry is seizing the opportunity to thrive. With massive investments in giga-projects and a surge in exclusive hotel openings, Saudi Arabia offers a promising market for international Michelin-starred chefs and local culinary concepts alike.
Valued at a staggering US$45 billion, Saudi Arabia's F&B market is the largest and most attractive in the Middle East, projected to grow at an impressive rate of 6% over the next five years. Position your brand at the forefront of this lucrative sector by participating in the Hotel & Hospitality Expo Saudi Arabia. Our dedicated HORECA section showcases leading local and international companies specializing in F&B equipment, tableware, cutlery, and chinaware.
Connect directly with active buyers, including Procurement Managers, F&B Directors, Chefs, Hotel General Managers, and Restaurant Owners and Developers. This is your prime opportunity to generate new leads, expand your market reach, and elevate your brand in this thriving industry.