Luxury tent brand, Bushtec, launches in GCC in partnership with Watad and Bespoke Modular Solutions

13 Sep. 2024

Award-winning South African manufacturer, Canvas and Tent, has announced the launch of its prominent Bushtec brand in the GCC region. Bushtec is a world leader in luxury tented accommodation, renowned for its commitment to quality, sustainability and innovative design. With a 55-year heritage and a belief in the value of experience, Bushtec’s purpose is to enable hospitality businesses to connect their guests to once-in-a-lifetime moments. The launch will officially take place at the Hotel & Hospitality Expo in Riyadh and will feature the grand unveiling of Bushtec’s brand-new Falcon Tent.

Driving sustainability in a growing market

The launch of Bushtec Saudi Arabia marks a strategic move to meet the growing appetite for luxury and eco-conscious travel solutions. With a strong emphasis on sustainability, Bushtec aims to advance regenerative tourism, supporting Vision 2030’s ambitions for economic, social, and cultural diversification.

"Saudi Arabia is a key market for us, and aligning with it supports our vision to redefine luxury travel," says Hans Hillebrand, CEO of Bushtec. "This expansion is not just about entering a new market—it’s about bringing our legacy and expertise to a region rich in potential."

Partnering for Excellence

Bushtec’s offering will be supported by a collaboration with Watad and Bespoke Modular Solutions (BMS), which combines global innovation with local expertise. Watad delivers superior civil works and alternative nontraditional builds, while BMS will bring bespoke elegance to the brand’s tent interiors. Through this approach, Bushtec aims to strengthen its local presence, gain valuable regional insights, and secure a dedicated business and technical team to implement products on the ground.

"Our partnerships are designed to fuse South African ingenuity with the distinctiveness of Saudi Arabia hospitality," adds Hillebrand.

Introducing the Falcon Luxury Tent

Riyadh’s Hotel & Hospitality Expo will set the stage to unveil Bushtec’s Falcon Tent. This exciting, new product is the jewel of Bushtec’s portfolio: the pinnacle of luxury and innovative design. Inspired by the majestic desert raptor, the Falcon Tent is crafted to embody grace, beauty, and resilience. It is designed for both unparalleled comfort and endurance.

All expo attendees are warmly invited to join the grand unveiling of Bushtec Saudi Arabia on 17th to 19th of September at the Bushtec stand, stand 4B341.

About Bushtec

Bushtec is a division of Canvas and Tent Group, a proudly South African and award-winning tent manufacturer. For over 55 years, across 72 countries and 6 continents, Bushtec has been bringing unmatched luxury to remote places, and bringing travellers closer to the Remarkable. Bushtec creates one-of-a-kind tented camp and lodge solutions that result in one-of-a-kind guest moments. Their diverse range of high-quality products are designed to withstand the wildest environments. By building sustainable escapes; the brand helps to build sustainable, thriving businesses. From concept to construction at a state-of-the-art, in-house manufacturing plant, to timely delivery, installation and beyond—Bushtec is deeply committed to supporting their valued clients along the entire journey. As a knowledgeable, trusted partner, Bushtec is driven to bring every client’s unique vision to life and make experiential travel possible.

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Luxury tent brand, Bushtec, launches in GCC in partnership with Watad and Bespoke Modular Solutions