Hotel & Hospitality Expo Saudi Arabia 2026 returns with new features and industry programme
15 Sep. 2026
Riyadh, Saudi Arabia, 15 September 2026: Hotel & Hospitality Expo Saudi Arabia returns to Riyadh from 15 – 17 September 2026 with an expanded programme spanning new sourcing sectors, the Saudi Arabia Barista Championship 2026, leadership content and awards across the Kingdom’s hotel, restaurant and café sectors.
Saudi Arabia continues to scale its hospitality offering, with 362,000 hotel rooms in the pipeline and visitor numbers reaching 37.2 million in the first quarter of 2026. The growth is creating new demand across hotel operations, F&B, foodservice, technology, design and the wider hospitality supply chain. (Sources: Knight Frank Saudi Arabia Hospitality Market Review 2025; Ministry of Tourism, Saudi Tourism Sector Preliminary Overview Q1 2026.)
Taking place at Riyadh International Convention & Exhibition Center (RICEC), the 2026 edition will introduce CoffeeZone, a new dedicated destination for coffee professionals, café operators and hospitality buyers showcasing leading brands including Roasting House, Arriyadh Roaster, Black Knight and Battal Tea. The feature will bring together suppliers across coffee beans and speciality blends, roasting and grinding, brewing and espresso technology, barista tools.
At the heart of CoffeeZone, the Saudi Arabia Barista Championship 2026 will run across all three days. Presented by the Qahwa Association of Saudi Arabia (QASA), the official competition body in the Kingdom, and sanctioned by World Coffee Championships, the championship will bring Saudi coffee professionals together, with the national champion earning the opportunity to represent Saudi Arabia at the World Barista Championship in Panama.
Saudi Arabia Barista Championship is sponsored by some of the leading suppliers in the coffee industry including Victoria Arduino, Raqtan, Khutwat Jamal, Roasting House, OATLY, Kooz, Pure Coffee Academy, CURVE R, Twelve Cups, L.TONE Roastery, Modern Supply, Slope Roastery, and ANDES.
SaudiHost also returns in 2026, strengthening the event’s foodservice sourcing offer with commercial kitchen equipment and supplies, tableware, accessories and beverage equipment.
The Hospitality Leaders Summit will run throughout all three days, bringing together senior figures from government, tourism and hospitality to discuss the challenges, emerging trends and opportunities influencing the sector.
Elaine O’Connell, Senior Vice President – Design and Hospitality Division at dmg events, said: “Saudi Arabia’s hospitality sector is becoming increasingly diverse, creating new requirements across hotel operations, foodservice, F&B and the wider supply chain. We have evolved this year’s event around those changing needs, giving visitors more opportunities to find suppliers, exchange expertise and discover new ideas, while creating platforms that recognise the talent and businesses contributing to the sector’s continued development.”
Bringing together brands from across the hospitality supply chain, Hotel & Hospitality Expo Saudi Arabia provides a sourcing and business platform for hotel owners and operators, restaurant and café businesses, F&B professionals, chefs, procurement teams, facilities managers, designers and developers seeking new suppliers and solutions to improve operational efficiency and guest experience.
Hotel & Hospitality Expo Saudi Arabia 2026 is co-located with INDEX Saudi Arabia, bringing the hospitality, interiors and design communities together at RICEC and giving visitors access to a broader range of products, suppliers, expertise and business connections across the two events.
Visitor registration for Hotel & Hospitality Expo Saudi Arabia is now open through the official website: www.thehotelshowsaudiarabia.com
Attendance is free of charge and open exclusively to visitors aged 18 and over.
About Hotel & Hospitality Expo Saudi Arabia:
The Hotel & Hospitality Expo Saudi Arabia is the leading exhibition for the Kingdom's thriving hospitality industry. This annual event brings together industry professionals, suppliers, and buyers to showcase the latest innovations, trends, and solutions shaping the future of hospitality. As Saudi Arabia continues its ambitious journey towards Vision 2030, the Expo plays a pivotal role in supporting the growth of the sector. With a focus on luxury hospitality, F&B, design, technology, and more, the event offers unparalleled networking opportunities and insights from industry experts. Now in its 15th year, attendees can discover the latest trends and innovations, network with industry leaders and decision-makers, source products and services from global suppliers, gain valuable insights from expert speakers, and experience live demonstrations and interactive exhibits.
For more information: https://www.thehotelshowsaudiarabia.com
About dmg events:
dmg events is a leading organizer of face-to-face events and publisher of information services. Our mission is to accelerate business by connecting the right communities, driving growth, innovation and progress across industries.
With a presence in 25+ countries and 13 offices worldwide, Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, Singapore, and India, dmg events organizes over 115 large-scale events annually, attracting 650,000+ professionals and delegates.
As the largest international event organizer in Saudi Arabia since 2011, dmg events connects international businesses with local demand through its offices in Riyadh and Jeddah. Our growth in the Kingdom is driven by our ability to geo-adapt strong brands, build strategic partnerships and align our events with market needs. Flagship events like Big 5 Saudi, INDEX Saudi, The Hotel Show Saudi Arabia, The Saudi Food Show and Saudi Infrastructure Expo drive industry transformation.
For more information, visit www.dmgevents.com. Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk).
