Shaping the future of hospitality together
At the heart of the Hotel & Hospitality Expo Saudi Arabia is a commitment to shaping the Kingdom’s rapidly evolving hospitality sector. Our Advisory Board unites leading industry voices to address key challenges, emerging trends, and new opportunities - from operations and workforce development to technology, investment, and market growth. More than identifying issues, they help co-create solutions.
Through open dialogue and shared vision, the Advisory Board ensures the Hotel & Hospitality Expo Saudi Arabia is not just an event, but a catalyst for innovation and a launchpad for the ideas that will define hospitality’s next chapter.
Key themes shaping the 2026 Agenda
- Technology, AI & Hyper-Personalisation
- Authentic Saudi Identity: Culture, Design & Experience
- Experiential F&B, Coffee Culture & Social Hospitality
- Wellness, Lifestyle & Experiential Tourism
- Sustainable, Smart & Flexible Hospitality Development
- Investment, New Formats & Talent for the Future
dmg & KAOUN Ltd, a joint venture company between KAOUN International, the international event organizing company of the Dubai World Trade Centre and dmg events to create a global portfolio of food, hotel and hospitality events.