"Hotel & Hospitality Expo Saudi Arabia is a strategic platform to evaluate future opportunities, build long-term partnerships and understand where the hospitality industry is heading."
Ahmed Alajmi, Founder & CEO
Takara Hospitality Group
Shaping the future of hospitality together
At the heart of the Hotel & Hospitality Expo Saudi Arabia is a commitment to shaping the Kingdom’s rapidly evolving hospitality sector. Our Advisory Board unites leading industry voices to address key challenges, emerging trends, and new opportunities - from operations and workforce development to technology, investment, and market growth. More than identifying issues, they help co-create solutions.
Through open dialogue and shared vision, the Advisory Board ensures the Hotel & Hospitality Expo Saudi Arabia is not just an event, but a catalyst for innovation and a launchpad for the ideas that will define hospitality’s next chapter.
Key themes shaping the 2026 Agenda
- Technology, AI & Hyper-Personalisation
- Authentic Saudi Identity: Culture, Design & Experience
- Experiential F&B, Coffee Culture & Social Hospitality
- Wellness, Lifestyle & Experiential Tourism
- Sustainable, Smart & Flexible Hospitality Development
- Investment, New Formats & Talent for the Future
HEAR FROM OUR ADVISORS
"These events bring together owners, operators, developers, suppliers, investors and innovators under one platform, creating opportunities for collaboration that would normally take months to establish."
Samy Boukhaled, Chief Hospitality Officer
BAAN Holding
"CoffeeZone creates opportunities for collaboration, accelerates partnerships and enables direct engagement within Saudi Arabia's rapidly growing coffee market."
Osamah Mohamed Ali Alawwam, Founder & Managing Partner
Roasting House
"Hotel & Hospitality Expo accelerates conversations, introduces new technologies and solutions, and creates opportunities to build strategic relationships in a highly dynamic market."
Muin Serhan, Chief Executive Officer
AMSA Hospitality
"Relationships that would take months to build through normal channels come together in a single day."
Mohamed El-Fakharany, Chief Operating Officer
Barns
What's on in the Hospitality Sector?
Are coffee shops becoming a new social hub for Saudi Arabia’s younger generations? 
Saudi Arabia is the fifth-largest country in Asia and the biggest in the Middle East. Known for its rich regional....
Industry Dialogue with Ahmed Alajmi Founder & CEO, Takara Hospitality Group Saudi Arabia’s F&B sector is evolving rapidly as consumers....
Industry Dialogue with Mr. Samy Boukhaled Group Chief Hospitality Officer, BAAN Holding Saudi Arabia’s hospitality sector is evolving at an....
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dmg events is a leading organizer of face-to-face events and publisher of information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape.