"Hotel & Hospitality Expo Saudi Arabia is a strategic platform to evaluate future opportunities, build long-term partnerships and understand where the hospitality industry is heading."
Ahmed Alajmi, Founder & CEO
Takara Hospitality Group
Shaping the future of hospitality together
At the heart of the Hotel & Hospitality Expo Saudi Arabia is a commitment to shaping the Kingdom’s rapidly evolving hospitality sector. Our Advisory Board unites leading industry voices to address key challenges, emerging trends, and new opportunities - from operations and workforce development to technology, investment, and market growth. More than identifying issues, they help co-create solutions.
Through open dialogue and shared vision, the Advisory Board ensures the Hotel & Hospitality Expo Saudi Arabia is not just an event, but a catalyst for innovation and a launchpad for the ideas that will define hospitality’s next chapter.
Key themes shaping the 2026 Agenda
- Technology, AI & Hyper-Personalisation
- Authentic Saudi Identity: Culture, Design & Experience
- Experiential F&B, Coffee Culture & Social Hospitality
- Wellness, Lifestyle & Experiential Tourism
- Sustainable, Smart & Flexible Hospitality Development
- Investment, New Formats & Talent for the Future
HEAR FROM OUR ADVISORS
"These events bring together owners, operators, developers, suppliers, investors and innovators under one platform, creating opportunities for collaboration that would normally take months to establish."
Samy Boukhaled, Chief Hospitality Officer
BAAN Holding
"CoffeeZone creates opportunities for collaboration, accelerates partnerships and enables direct engagement within Saudi Arabia's rapidly growing coffee market."
Osamah Mohamed Ali Alawwam, Founder & Managing Partner
Roasting House
"Hotel & Hospitality Expo accelerates conversations, introduces new technologies and solutions, and creates opportunities to build strategic relationships in a highly dynamic market."
Muin Serhan, Chief Executive Officer
AMSA Hospitality
"Relationships that would take months to build through normal channels come together in a single day."
Mohamed El-Fakharany, Chief Operating Officer
Barns
What's on in the Hospitality Sector?
Hotel & Hospitality Expo Saudi Arabia 2026 opens in Riyadh with key hospitality leaders 
Hotel & Hospitality Expo Saudi Arabia, the hospitality industry convenes for three days of business, sourcing and industry dialogue Hospitality....
Hotel & Hospitality Expo Saudi Arabia 2026 returns with new features and industry programme
Riyadh, Saudi Arabia, 15 September 2026: Hotel & Hospitality Expo Saudi Arabia returns to Riyadh from 15 – 17 September....
Love That Design joins Hotel & Hospitality Expo Saudi Arabia 2026
The media partnership will connect the Riyadh trade event with the architecture, interiors and specification community shaping Saudi Arabia’s hospitality....
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