Raad Alkhanbashi

Raad Alkhanbashi is a senior marketing leader with over 20 years of experience across marketing, PR & communications, and data-driven growth in different industries including  FMCG, Retail, Real estate in addition to extensive leadership roles within Saudi’s tourism sector.

As Chief Marketing Officer at the Saudi Tourism Authority, he leads the development and execution of Saudi’s global marketing strategy, delivering record visitation, high-performing global campaigns, and strong ROI across priority markets.

Raad has held multiple executive roles within STA and the Ministry of Tourism, shaping the national-brand narrative, building world-class communication functions, and forging strategic partnerships with leading global brands. His leadership combines analytical discipline, clear decision-making, and a proven ability to turn strategy into measurable impact, making him a key contributor to Saudi’s continued tourism growth under Vision 2030.