13 – 15 SEPTEMBER 2026

RIYADH FRONT EXHIBITION & CONFERENCE CENTER

Muin Serhan

Driving Amsa Hospitality’s business growth as Chief Executive Officer, Muin Serhan brings 25 years of global experience with leading hotel brands, guiding the team toward long-term success and an ambitious IPO target. His career as a high-performing hotelier demonstrates a strong track record in operating successful properties in key tourism markets.

A prolific public speaker, Muin has received numerous industry accolades, including “Hotelier of the Year” at the Hotelier Saudi Awards and “Hotel Executive of the Year” at the Leaders in Hospitality KSA Awards.

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