Ahmed Hozaien

Ahmed Alajmi is rapidly shaping Saudi Arabia’s food and beverage landscape through an approach grounded in local insights and rigorous business strategies.

Alajmi has guided THG’s growth by focusing on concepts that resonate with local tastes while carefully managing the group’s finances and expansion plans. THG now operates notable brands including TAKARA, Sold Out, Ziba, Sushi & Co, Hakuna Patata, and SANTIAM, with a reputation for quality and culturally aligned dining experiences.