Championing the Kingdom’s coffee talent
The Barista Pro Competition is a live specialty coffee competition at the CoffeeZone: featured within Hotel & Hospitality Expo Saudi Arabia, bringing together baristas, roasteries, café professionals, and hospitality coffee brands from across the Kingdom.
Saudi Arabia consumes more than 36 million cups of coffee daily and is home to over 8,900 branded coffee shops, making it one of the fastest growing coffee markets in the MENA region.
The championship provides a platform for coffee professionals to showcase creativity, technical skill, and hospitality excellence in front of hospitality buyers, hotel groups, café operators, distributors, and industry stakeholders.
Why participate
- Showcase your barista skills live
- Gain visibility among café operators and hospitality buyers
- Connect with hotel groups, distributors, and roasteries
- Position your brand within Saudi Arabia’s growing coffee market
Competition Experience
The competition will take place across two live barista stations equipped with professional espresso machines, grinders, presentation counters, and judging tables.
Competitors will receive dedicated practice time before competing live in front of hospitality buyers, café operators, coffee professionals, and industry stakeholders attending Hotel and Hospitality Expo Saudi Arabia.
Each participant will complete:
Preparation time
Live performance
Clean-up and station reset
A detailed competition schedule will be shared with all confirmed competitors ahead of the event.
Beverage categories
Competitors will present three beverage categories during their performance:
Participants will have the flexibility to choose the order of presentation while demonstrating consistency, workflow, and hospitality throughout the competition.
