Ziad Kassabieh

Ziad Kassabieh is a renowned CEO and entrepreneur, recognized for his transformative impact on the food and beverage (F&B) industry. With over two decades of expertise in hospitality management, operations, and strategic growth, Kassabieh has played a pivotal role in shaping Saudi Arabia’s dynamic F&B landscape. 

As the CEO of Advanced Food Co., he has successfully led the company to new heights, introducing a diverse portfolio of beloved dining concepts that have resonated with Saudi diners. 

Kassabieh’s passion for crafting exceptional culinary experiences is evident in each of Advanced Food Co.'s brands. From the nostalgic Lebanese flavors of Harat to the soulful Indian cuisine of RUHI, every concept reflects his commitment to authenticity, quality, and innovation. 

One of Kassabieh’s most celebrated ventures is Maitre Choux, the world’s first and only choux pastry specialist, which has been successfully operating for a 3 years. Bringing a modern twist to French patisserie, Maitre Choux offers an exquisite range of éclairs, choux pastries, chocolates, and cakes, 

With Maitre Choux’s continued success, Kassabieh is leading an ambitious expansion strategy that includes: 

New locations across Saudi Arabia and upcoming international markets. 

The introduction of the Maitre Choux Kiosk Model, designed to bring luxury pastries to high-footfall locations such as malls, airports, and prime retail spaces. 

Franchising and licensing opportunities, positioning Maitre Choux as a globally recognized brand in the premium pastry sector. 

Beyond its restaurant ventures, Advanced Food Co. is expanding into the catering industry, with a strong focus on both B2B and B2C markets. To support this growth, the company has established Plum Catering, a cutting-edge central kitchen spanning 1,200 sqm, built to meet global standards and certifications. This facility will serve as the backbone for high-end catering services, delivering luxury event catering, corporate dining solutions, and private gatherings with an unwavering commitment to quality. 

With a relentless passion for the F&B industry and a drive for innovation and excellence, Ziad Kassabieh continues to push boundaries and set new standards. 

His visionary leadership, dedication to customer satisfaction, and forward-thinking approach ensure that Advanced Food Co. remains at the forefront of the industry, both in Saudi Arabia and internationally.