13 – 15 SEPTEMBER 2026

RIYADH FRONT EXHIBITION & CONFERENCE CENTER

Islam Samad

A visionary leader with over 23 years of experience, Islam has played a pivotal role in shaping the hospitality landscape across the Middle East namely the Kingdom of Saudi Arabia, Egypt, and United Arab Emirates. Renowned for his strategic insight and operational expertise, he has successfully led some of the most high-profile relationships in the region.

During his last tenure, he was instrumental in launching over 100 new properties and negotiating landmark deals, cementing his reputation as a key driver of expansion and business success. With a deep understanding of market dynamics, Islam has a proven
track record of identifying untapped opportunities and fostering strong relationships with owners and investors.

Islam is based in Accor’s Jeddah office, his focus is on driving the Group’s expansion strategy, strengthening brand presence, and ensuring the seamless execution of Accor’s ambitious development plans, specifically in the Kingdom of Saudi Arabia and Egypt among other countries

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