13 – 15 SEPTEMBER 2026

RIYADH FRONT EXHIBITION & CONFERENCE CENTER

INTRODUCING COFFEEHOST

Brewing Saudi Arabia's Next Hospitality Chapter

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The Kingdom’s Premier Coffee Industry Showcase

Introducing CoffeeHost, the newest addition to the Hotel & Hospitality Expo Saudi Arabia, created to brew up new business opportunities and bring the full coffee journey to life - from roasting and brewing equipment to speciality blends and café concepts.

CoffeeHost is where tradition meets innovation, and where Saudi Arabia’s deep-rooted coffee heritage inspires the next generation of hospitality experiences.

CoffeeHost offers a focused, high-impact environment for exhibitors and buyers to connect, innovate, and grow in one of the world’s fastest-growing coffee markets.

Why Saudi Arabia, Why Now?

The Kingdom consumes 36 million cups of coffee every day with demand growing year on year

The Saudi Coffee Company has pledged $320 million in investment to scale local production and global recognition

Saudi Arabia represents one of the fastest-growing coffee markets in MENA with projected growth expected to reach USD 2.27 billion by 2033

Saudi Arabia’s coffee culture is booming, driven by cultural heritage, rising disposable incomes, and a youthful population embracing café culture. With over 8,900 branded coffee shops and major government investment through Vision 2030, the Kingdom is becoming a global coffee hub.

With Vision 2030 positioning hospitality and F&B as key growth sectors, the opportunities for coffee brands, equipment manufacturers and service providers have never been greater. With the launch of CoffeeHost, there’s never been a better time or place to showcase your brand to a market that’s brewing with potential.

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Who Should Exhibit?

CoffeeHost welcomes suppliers and innovators across the entire coffee value chain, from bean to cup. If your business provides any of the following, this is your stage:

  • Coffee beans and speciality blends
  • Roasting and grinding equipment
  • Brewing equipment and espresso technology
  • Flavours, Syrups & Dairy Alternatives
  • Confectionery & Bakery Products
  • Coffee accessories and barista tools
  • Café design, furniture, and fit-out solutions
  • Ready-to-drink coffee products and concepts

Whether you’re a boutique roaster, an international coffee brand, or a supplier powering café operations, CoffeeHost connects you directly with the decision-makers shaping Saudi Arabia’s coffee industry.

Who Will You Meet?

At CoffeeHost, you’ll engage directly with the industry leaders and buyers driving Saudi Arabia’s coffee and hospitality growth. CoffeeHost attracts a curated audience of:

Café and coffee shop owners and franchise operators
Coffee growers and producers
Hotel operators and F&B directors
Roasters and distributors
Importers and exporters
Franchise investors
Restaurant and catering buyers
Hospitality consultants and procurement heads

 

Every conversation here is a potential partnership, whether it’s a first-time café operator looking for the perfect supplier, or a hotel group sourcing premium blends for their next launch. These are decision-makers looking for innovation, quality, and partnerships in the coffee space.

Feature Stage Highlights

Interactive Workshops & Lectures

Learn from industry leaders and innovators.

Barista & Coffee Art Competitions

Sanctioned events showcasing top talent.

Brew & Espresso Bar

Live demonstrations and tastings.

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Why Exhibit at CoffeeHost?

Because visibility here means opportunity everywhere. As part of the Hotel & Hospitality Expo Saudi Arabia, CoffeeHost offers a powerful platform to:

  • Be part of the only dedicated coffee feature within Saudi Arabia’s leading hospitality expo.
  • Showcase your brand to a targeted, high-value audience.
  • Align with Vision 2030 and the Saudi Coffee Initiative.
  • Benefit from cross-sector exposure via SaudiHost and Hotel & Hospitality Expo Saudi Arabia.
  • Gain visibility in a market that values in-country presence and commitment.
  • Launch new products and test innovations directly with your target audience.

From sourcing leads to strengthening brand presence, CoffeeHost is where meaningful connections are brewed and where business growth begins.

How CoffeeHost Compares

Unlike niche coffee events focused on enthusiasts or local production, CoffeeHost is:

  • Embedded within a hospitality-focused B2B environment
  • Designed for international and domestic brands targeting commercial buyers
  • Positioned to support growth, innovation, and investment in the Saudi coffee sector

Join CoffeeHost and tap into the heart of Saudi Arabia’s coffee revolution. Whether you're a roaster, equipment supplier, or café concept, this is your moment to shine.