7-9 SEPTEMBER 2021
RIYADH INTERNATIONAL CONVENTION & EXHIBITION CENTER
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Three days of CPD-accredited knowledge sharing from top hoteliers across the Kingdom

A central new feature of this year’s The Hotel Show Saudi Arabia, “The Hospitality Leadership Forum” is a series of insightful, forthright presentations and panel discussions from leading hotel General Managers on the key strategic opportunities and challenges shaping KSA’s hospitality sector at this time of exciting expansion and change. 

Each day will consist of five distinct sessions addressing specific aspects of the successful operation of quality hotels in different locations across the Kingdom, the latest market analyses, forecasts and announcements on new innovations and initiatives.

The presentations will take place in a purpose-built conference theatre within the main exhibition hall and are free-to-attend for all visitors to the event.

 

Day 1: Tuesday 31st March 2020

 

18:00 - 18:10

Opening remarks

Martin Kubler, CEO, Strategic Partnership Solutions


18:10 - 18:50

Keynote: Leadership Career Paths

F&B, Rooms or Sales & Marketing? What are the theoretical strengths and weaknesses of different paths to becoming a modern GM, and how do they reflect changes in the national market and wider industry?

Alaa Eldin Saleh, Managing Director, Accor Hotels Makkah - Raffles, Fairmont, Swissotel


18:50 - 19:30

Tourism growth

Appraising Saudi’s ongoing development as an internationally recognised tourism destination: Current statistics and trends, ongoing initiatives and target demographics for continued growth.

Turki Al Shahrani, General Manager, Elaf Jeddah Hotel Red Sea Mall


19:30 - 20:10

Brand Identity

What is the importance of brand identity to domestic and international travelers, and how can it be shaped and communicated to signal the correct deliverables and expectations to different audiences?

Ferran Brufau, General Manager, Radisson Blu Hotel & Residence, Riyadh Diplomatic Quarter


20:10 - 20:50

Distribution & OTA strategies

How distinct hotel operators are creating stronger distribution channels and promotional strategies to stand out in the crowd at the same time as maximising their relationship with OTA’s

Ehab Abdel Shakoor, General Manager, Golden Tulip Al Shakreen


20:50 - 21:30

Cost control strategies

Finding new efficiencies in hotel operations: Assessing different approaches to technology, staffing and outsourcing

Abdel Hamid Ahmed Othman, Area General Manager, Golden Tulip & Ansar Hotel, Medina City


21:30

Closing remarks from the Chair

 

Day 2: Wednesday 1st April 2020

 

18:00 - 18:10

Opening remarks

Martin Kubler, CEO, Strategic Partnership Solutions


18:10 - 18:50

KEYNOTE: INNOVATION, INVESTMENT & OPPORTUNITY

Learn how OYO’s innovative, technology led hospitality model has made it one of the fastest growing hotel chains in the world and the largest chain currently operating in Saudi Arabia.

Manu Midha, Head, Middle East, OYO Rooms


18:50 - 19:30

MARKET GROWTH

A view on the current and future development of Saudi’s hospitality industry growth, and how we and the rest of the hotel industry will respond and innovate to meet new demand, expectations and demographics.

Mohamed Abdelfattah, Cluster General Manager, Millennium & Copthorne Makkah Al Naseem


19:30 - 20:10

RECRUITMENT, TRAINING & SAUDIZATION

What routes are the smartest hospitality operators taking to find, recruit, train and retain great national (and international) staff?

Shakeel Al Hamid, General Manager, Radisson Blu Hotel Jeddah


20:10 - 20:50

F&B STRATEGIES

Restaurant development: Comparing the merits of hotelier owned and operated F&B propositions against third party offerings. What is the most effective route to drive direct revenues from your outlets and attract the right type of guests into your property?

Peter Alatsas, General Manager, The Venue Jeddah Corniche


20:50 - 21:30

LESSONS FROM DUBAI

What can Saudi's fast developing hospitality industry learn from the last two decades of growth and development in Dubai's?

Martin Kubler, CEO, Strategic Partnership Solutions


21:30

Closing remarks from the Chair

 

Day 3: Thursday 2nd April 2020

 

18:00 - 18:10

Opening remarks

Martin Kubler, CEO, Strategic Partnership Solutions


18:10 - 18:50

KEYNOTE: WOMEN IN LEADERSHIP

As the first Saudi female hotel General Manager in history and a recipient of the Worldwide Hospitality Awards’ prestigious “Best Hotelier” accolade, Maram is both a pioneer and a highly effective business leader. Hear about her path to success and her current observations regarding the ongoing development of the Saudi hospitality industry.

Maram Kokandi, General Manager, Park Inn by Radisson Jeddah Madinah Road


18:50 - 19:30

 

SUSTAINABILITY

How are KSA based hoteliers and new market entrants building sustainability into their structures and offerings, and what are the potential operational savings of different technologies and approaches?

Mohammed Salwati, General Manager, Jory Red Sea Hotel


19:30 - 20:10

 

HOTEL DESIGN & REFURBISHMENT

Current trends and innovations in successful hotel and restaurant design: How design and layout influences guest behaviour and spending patterns

Tuncay Senli, Pre-Opening General Manager, The House Hotel & Plaza Jeddah


20:10 - 20:50

 

VISION 2030

Surveying the principle mega-projects now underway across the Kingdom and their implications for the future of KSA’s hospitality and tourism industry

Dr. Bandar AlTalhi, General Manager, Le Meridien Al Hada


20:50 - 21:30

FUTURE MARKET GROWTH

Reviewing the current rate of new hotel and restaurant openings and current pipeline across the Kingdom: What’s in store for the mid and long-term, who are the major existing players and the most significant new market entrants, and what strategies are they pursuing?

Ahmed Ereiba, General Manager, Raffles Makkah Palace


21:30

Closing remarks from the Chair


22:00

Exhibition Closes

 

SPONSORS & PARTNERS

IKEA
RAK Porcelain LLC
REZA HYGIENE
Montalbano
House of Pianos
Almarai
Ideal Standard
Saudi Arabia Chef’s Society
PCCA
Daeem Commercial Services Co.
JCCI
JCFE
Official Hotel Partner
HORECA WAY
ALAMA 360


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