31 MARCH - 2 APRIL 2020
4:00 PM - 10:00 PM
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About The Hospitality Leadership Forum

A central new feature of this year’s The Hotel Show Saudi Arabia, “The Hospitality Leadership Forum” is a series of insightful, forthright presentations and panel discussions from leading hotel General Managers on the key strategic opportunities and challenges shaping KSA’s hospitality sector at this time of exciting expansion and change.

Each day will consist of five distinct sessions addressing specific aspects of the successful operation of quality hotels in different locations across the Kingdom, the latest market analyses, forecasts and announcements on new innovations and initiatives.

The presentations will take place n a purpose-built conference theatre within the main exhibition hall, are free to attend for all visitors to the event and are expected to be standing room-only. We therefore advise you to both register your place and arrive onsite early to take advantage of this unique learning and networking opportunity.​


Conference Agenda

Presentations will include – though not be limited to – the following topic areas:

Market Structure
Examining the current composition of the Saudi hospitality industry throughout the Kingdom: Volume, type and estimated performance of hotels and restaurants sited in key locations over the current to mid-term

Tourism Growth
Appraising Saudi’s ongoing development as an internationally recognised tourism destination: Current statistics and trends, ongoing initiatives and target demographics for continued growth

Brand Identity
What is the importance of brand identity to domestic and international travellers, and how can it be shaped and communicated to signal the correct deliverables and expectations to different audiences?

Vision 2030
Surveying the principle mega-projects now underway across the Kingdom and their implications for the future of KSA’s hospitality and tourism industry

F&B Strategies
Restaurant development: Comparing the merits of hotelier owned and operated F&B propositions against third party offerings. What is the most effective route to drive direct revenues from your outlets and attract the right type of guests into your property?

Distribution Strategies
Creating stronger distribution channels and promotional strategies to stand out in the crowd, attract new business and help create strong repeat business

Hotel Design & Refurbishment
Current trends and innovations in successful hotel & restaurant design: How design and layout influences guest behaviour and spending patterns

Recruitment, Training & Saudization
What routes are the smartest hospitality operators taking to find, recruit, train and retain great national (and international) staff?

Cost Control Strategies
Finding new efficiencies in hotel operations: Assessing different approaches to technology, staffing & outsourcing

Marketing & Promotion
Methods to analyse your guest’s behaviour and using this information to developing innovative pricing / promotional strategies to maximize spend when within your property

OTAs & Online Influencers
Understanding the strategy and business models of major online industry sites/applications/influencers, and how forward-thinking operators interpret and manage their influence on their properties and brands performance and profits

Marketing to New Nationalities & Demographics
As KSA continues to appeal to a much more varied international tourism profile, what can we learn from international operators who are already capturing these nationalities and demographics?

Leadership Career Paths
F&B, Rooms or Sales & Marketing? What are the theoretical strengths and weaknesses of different paths to becoming a modern GM, and how do they reflect changes in the national market and wider industry?

Market Positioning
How relevant are traditional star ratings as a guide of attractive service and product offerings in today’s marketplace, and can existing properties realistically adapt their business models to address other sections of the market?

How are KSA based hoteliers and new market entrants building sustainability into their structures and offerings, and what are the potential operational savings of different technologies and approaches?

Future Market Growth
Reviewing the current rate of new hotel and restaurant openings and current pipeline across the Kingdom: What’s in store for the mid and long-term, who are the major existing players and the most significant new market entrants, and what strategies are they pursuing?


RAK Porcelain LLC
House of Pianos
Ideal Standard
Saudi Arabia Chef’s Society
Official Hotel Partner
Amlak Newspaper

dmg events is an organiser of face-to-face events and a publisher of trade magazines for the international Construction, Energy, Coatings, Transport, Hospitality & Design industries.