7-9 SEPTEMBER 2021

Ideal Standard is one of the world’s leading manufacturers of high-quality residential, commercial and healthcare bathroom solutions operating across Europe, Middle East and Africa for more than 100 years and with presence in the MENA region since the 60’s. The company is uniquely positioned with deep-rooted engineering and manufacturing expertise of high quality ceramic sanitary ware, bathroom mixers and showering systems, bathing and wellness solutions, as well as furniture and accessories. Ideal Standard collaborates with some of the world’s leading designers that have invested their creativity in the company’s products for many years, blending panache and advanced technology into unmatched sanitary ware, and it has recently partnered with prominent Italian design studio Palomba Serafini Associati to drive Ideal Standard’s overall design philosophy.

Central to Ideal Standard’s core identity is the expression of “Together for Better”, where ‘better is the promise to customers, trusted partners and the millions of people who use Ideal Standard products every day’.

Through the collaboration with Palomba Serafini Associati and the recent creation of a Global Design Center in Milan, Italy, Ideal Standard targets to create a distinct design style, looking at the bathroom as part of the architecture in its entirety ‘where all things are considered’ and that is marked by its purity and simplicity.

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